In each project that is ever started we look at the most simple of questions.  What is the marketing dynamics of this project and what are the overall costs of marketing in doing business in that particular vertical or sector and how easy is that product to sell. There has NEVER BEEN a more lucrative time or value proposition in a market than NFT Art. It stands to make billions as it revolutionizes the way business is done. Period!  But as with marketing, you have many variable that all have to fit together correctly or it make no difference how good your product is, you will fail!         

 

The two parts of marketing are as follows:

 

1. Strategic Marketing. It has to do with what you say, how you say it, and who you say it to. It’s the content of your message and positioning of your brand, company, or product.

 

2. Tactical Marketing. It is the execution of your strategic marketing plan to generate leads, place media, and implement a follow-up system. It is where, or what media you use to communicate your message.

 

The industry category dictates which strategies you should use. The reason the Industry Category Strategies work is because the hot buttons—the problems, frustrations, annoyances, and situations—are pretty common across the board within each industry

category. Remember: If you want to know why your prospects buy what they buy, you’ve got to see the world through their eyes.

 

If a company is marketing a product with a defendable position, then its strategy should be to build a case for the inside reality of that product. Identify hot buttons and articulate a quantified, specific case with evidence to back up all claims. When you build a case properly, you automatically build a brand image based on your inside reality. If your product is not particularly different than its competitors and you can’t build a case that warrants separation, distinction, and leadership, then you need to go back to the discovery questions and innovate your product and your company to offer something that is worthy of praise, attention, and dollars. If you are marketing a product with a defendable position, then build a case for that product based on its complete marketing plans. They still have to be tactically executed and implemented. Every company needs to implement Maximization and Optimization strategies as well. Unique and innovative inside reality. That unique and innovative inside reality will build a brand image that’s fitting. Category Strategies’ are guidelines, not complete marketing plans. They still have to be tactically executed and implemented. Every company needs to implement Maximization and Optimization strategies as well.

 

These are two very different parts of the same plan. But must be carefully integrated and orchestrated using the correct tools of each or you will be throwing your money away.  It takes years of working and to learning to understand the unique dynamics of seeing the world the world through your customers eyes. So goes the world of Crypto currency, NFT’s, commodities that such is art.  There are so many wonderful and unique opportunities to take advantage of the NFT Art market at this time.  But caution must be done and used wisely with an understanding of what tool is best used for which device.

 

Six years ago we saw a huge potential in the market to help artists and photographers develop a system where they could create residual revenue from their product while growing their exposure and provenance of their art. As we saw the NFT’s arise from the belly of Ethereum and the creation of smart contracts we knew that the wheel did not need to be recreated, just resized for our needs. Hence the idea of ArtLock and NFTPrintMint was born.

 

Artlock.com and NFTPrintMint.com are two independent services that are symbiotic in nature, yet can serve to provide unique critical, independent services that are desperately desired and needed to further facilitate the growth of the NFT Art community at large. They can provide a way to achieve all the inherent abilities that are desired by the NFT Art community as it brings it from a digital; asset only to an ASSET Backed NFT with all the abilities of the various types of smart contracts available and in ALL crypto currencies now operating and those yet to come.

 

There are two major problems with several minor issues that exist in the current NFT Art community.

 

#1; The nature of NFT’s and their inherent built in smart contracts only leave room for digital assets and its attached smart contracts. There are no good current solutions for tangible items such as statues, canvas painting, prints, etc.

#2; NFT art is inherently generally computer created to begin with. There is few options to display it after having bought one.

#3; Those who have originally created a work of art such as a oil on canvas, sculpture or any type of tangible piece of art must have it digitally captured to turn it into a digital NFT. As many camera and devices we have today on the market, I can tell you from over 38 years of experience in fine art reproduction that many of the important nuances to doing this correctly have been lost over the last 10-15 years time and only a hand full of professionals exist that know how to accurately capture and correctly reproduce various types of art work with the correct color fidelity and sharpness as the original. They must have a detailed knowledge of the industry at large, which only a few have.

 

As I described the general creation and evolution of the NFT there has always been critical components that make this business thrive. With the creation of Artlock and NFTPrintMint we preserve and add to those important properties of the NFT Art community by establishing and keeping the following characteristics:

 

1. Rarity.
2. Built-in fraud proofing through block chain ledger system of products.
3. Buyer and seller anonymity.
4. Display NFT Art as a dynamic JPG or Video, document regional local, track & display NFT analytics, track & display provenance, all smart data with contracts and their variables as they are executed and to which avatar they are distributed too, display current value in all crypto currencies or fiat currency of any given NFT, and access this through a smart phone app by simply photographing the image and using your phones current NFC, RFID, and or any other electromagnetic reading device that is now present in all smart devices and phones.
5. A turn-key, patent pending image capture device that is low cost, low maintenance, use intuitive which allows any conventional artist with a canvas or other type of print to bring into an ArtLock location and have professionally captured where the file will be immediately sent to our ArtLock servers in Las Vegas, Nevada for proper rendering, minting with their desired smart contract variables attached. We can also print, frame and distribute from the same Las Vegas, Nevada location. This location has been in operation for the last 18 years and is considered to be the finest fine art print house in the United States and works with many clients world wide. They just renovated their facilities to more that quadruple their size.
6. Provide a multi factor NFT authentication protocols that can be read and verified by any smart phone. These are the very latest in micro sized security chip protocols that contain Passive smart threading, Passive Micro NFC and RFID chips that are less than 2mm x 2mm x .5mm and can be read up to 300 feet away. Each chip can store up to 512k info and can be digitally locked and NEVER breached or programed again. Micro dotting with the blockchain address and several other security devices that are only made know to security agents who may investigate the complete authenticity of any tangible art piece.
7. In house insurance is provided for all pieces that we secure through Artlock.
8. Established Marketing association via 800K plus registered interior decorators who are highly incentivized through lucrative crypto currency perks in the United States. Then establish that same marketing structure in other countries as available.
9. Established art leasing program for medical offices, hospitals, large corporations whereby the can change their space as often as like and enjoy the privileges of 100% tax write off for their art. We also provide all tax paperwork for them to file easily with the IRS.
10. Quick and easy liquidation of DIGITAL and ASSET backed NFT’s. It includes a fully automated system for financial exchange with highly accurate smart contract allocation of on-going royalties and profits to all involved with the creation and original minting of the NFT and any variable nuances of the most sophisticated smart contracts in any crypto currency.
11. Contains a patent pending AI algorithm that is able to estimate current value of any tangible item based on rarity, history, current supply and demand, incentives and costs / benefits analysis using a formula called “wisdom of the masses” index.
12. Digitally capturing the piece of tangible art and maintain its true color fidelity, shadowing and essence of the piece through years of experience and wisdom in the field.
13. Faithfully reproduce any 2D print that is either originally computer generated or has been digitally captured for reproduction on more that 200 different types of media.

 

The community at large is anxious for a solution to be created. Hence, we have done that.

 

There are fourteen revenue very lucrative revenue streams built into this business opportunity.  Each revenue stream can stand on its own. That is the most exciting part. There is always an opportunity to expand revenue growth in any one of those areas.